This day and age, people always do their research before hiring an HVAC company. That means they will read online reviews of several companies before deciding who to call. These reviews provide the customer with an idea of how the business operates, what hours they keep, the various services they provide, and the quality of the technicians they employ. So, how do you know if an online review is real? Do some companies hire writers or ask family members and friends to post positive feedback on their behalf? The answer is yes, other companies may!