This day and age, people always do their research before hiring an HVAC company. That means they will read online reviews of several companies before deciding who to call. These reviews provide the customer with an idea of how the business operates, what hours they keep, the various services they provide, and the quality of the technicians they employ. So, how do you know if an online review is real? Do some companies hire writers or ask family members and friends to post positive feedback on their behalf? The answer is yes, other companies may! That’s why it’s important to look for the following qualities in real online reviews for HVAC companies like Affordable Service Plumbing Heating and Cooling: Not over-the-top with sales speak HVAC reviews shouldn’t sound like they were written by a professional marketer. They aren’t too quick to pour on the praise: They’re positive without gushing about the business. The writer includes their picture or link to social media in their site profile: Legitimate people stand behind their claims the way customers of Affordable Service do. They’re direct without sounding contrived: Long-winded HVAC reviews with lots of how’s and whys may be over the top. They refer to technicians by name: This shows that they’ve worked with the company and for better or worse, remembered their name. There will be some negative reviews: Every company can experience occasional customer complaints. The important thing to consider: what ratio of negative to positive comments are there, and how does the company respond and work to resolve them. Affordable Service Plumbing Heating and Cooling is a company that takes its reviews seriously. When people recommend us, it’s because they want to. We don’t provide them with an incentive to do so. Our customers wish to share their experience with other customers who may also benefit from using Affordable Service. Call Affordable Service Plumbing, Heating and Cooling! We’re available in Rio Rancho and Albuquerque and the surrounding communities, so call us today at 505-891-8907